top of page
Clock Gears
Free ebook

An Insider's 
Guide to IP

Why Intellectual Property protection is an essential foundation for building value and attracting capital

IP ebook 3D cover


Guide form

Chances are you have more protectable assets in your business than you think

IP protection can seem like a complex, costly and daunting prospect for startup founders to navigate. However, used effectively, it can be an essential foundation for building value and attracting capital, underpinning your business’ success. 


The earlier you act and the better guidance you receive, the simpler and more cost-effective this process can be. 

In this guide, Patent Attorney, Rachel Hooke and Trade Mark specialist, Sarah Dixon shares the importance of IP protection at various stages of the innovation process.


  • How to identify your protectable assets

  • Dangerous IP myths

  • Common (and costly) pitfalls to avoid

  • Ways to build your company investability and valuation

We’ve seen it time and again, where IP expenditure is deferred under the guise of ‘saving money’, especially by founders avoiding seeking expert advice, or attempting to DIY initial patent and trade mark filings.


However, there are times when getting the right advice at the right time saves you money and helps you succeed. Navigating the complexity of IP is one of those times.

–  Rachel Hooke, Patent Expert and Attorney
bottom of page